Fashion Designer Survival Guide

In The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and small business consultant, offers behind-the-scenes advice for independent designers.You'll also hear from industry experts in social media and financing and from dozens of designers about their past challenges and keys to success.
In this fully updated, must-have guide, Gehlhar reveals essential information on:

- Creating a viable business plan
- Social media strategies to build your brand
- Maximizing direct-to-consumer channels to get your designs directly into customers' closets
- Easy ways to practice sustainability in sourcing and manufacturingCollaborating with stores, influencers, and other brands to grow your audience